Internet is easy but not so enjoyable

February 8, 2002

eMarketer reports that Canadians think the Internet has made banking and shopping easier, but not necessarily more enjoyable. Of households that have banked online and/or shopped online, 44 percent strongly agree the Internet has made those tasks easier. Thirty-three percent somewhat agree, and 14 percent somewhat disagree. On the other hand, only 27 percent strongly agree that the Net has made shopping and banking more enjoyable. Thirty-eight percent agree, and 20 percent somewhat disagree

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