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Internet
is easy but not so enjoyable
eMarketer:
February
8, 2002
eMarketer
reports that Canadians think the Internet has made banking
and shopping easier, but not necessarily more enjoyable. Of
households that have banked online and/or shopped online,
44 percent strongly agree the Internet has made those tasks
easier. Thirty-three percent somewhat agree, and 14 percent
somewhat disagree. On the other hand, only 27 percent strongly
agree that the Net has made shopping and banking more enjoyable.
Thirty-eight percent agree, and 20 percent somewhat disagree
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